We have more in common than we realise

Insight 

We have more in common than we realise. 

Key message

Convince people that their unique food habits are actually completely normal. By showing that everyone is particular when it comes to food as DoorDash has the data to prove this. 

Step one

Ask people to share and tweet their 'strange' food habits on social media. DoorDash will then reply and prove that people are actually not unique when it comes to food.

Step Two

DoorDash selects the most popular food and takeaway habits, and turns them into ads while adding a fun and interactive reply. Proving that we have more in common that we realise.

Step Three

Transport the campaign onto a fun medium, by using the takeaway boxes and bags your food is transported in.