Stop being the villain

Problem

Philip Sonicare wants parents to buy their children electric toothbrushes from a young age, in order to establish a healthy habit - and in turn, brand loyalty.

Insight

Forcing kids to brush their teeth doesn't work. Instead, we're using Sonicare's digital character 'Sparkly' as a friendly guide that turns tooth-brushing from a parent-enforced rule into an enjoyable routine.

‍ ‍Digital Banners

‍ ‍OOH

Socials

Build a Bear collaboration

Research has proven that kids feel more emotionally attached to physical objects - so naturally, to make brushing even more engaging and memorable, we’re bringing Sparkly to life.